Find Your Customers
Learn the digital marketing fundamentals that actually work for small businesses. In four practical sessions, you will set up the tools, build the strategy, and start reaching the customers who are already looking for what you offer — no marketing degree required.
At a Glance
What You'll Learn
Each session focuses on a specific set of tools and strategies. You will leave every session with something configured, published, or scheduled — real marketing assets for your business.
Google Business Profile & Local Visibility
Claim or create your Google Business Profile, optimize it with accurate categories, hours, and photos, and learn to respond to reviews. For local businesses, this single free tool can drive more traffic than paid advertising.
Social Media Strategy
Identify where your customers actually spend their time and create a realistic posting schedule. Set up or optimize your business profiles and schedule your first week of content before the session ends.
Email Marketing & Content Creation
Set up a free email marketing account, design your first template, and learn CASL-compliant list building. Then create compelling business descriptions and simple visual content using free tools like Canva.
Paid Ads & Measuring Results
Learn the fundamentals of Google Ads and social media advertising — budgets, targeting, and effective ad copy. Then set up a monthly reporting routine using Google Analytics to track which channels drive actual customers.
Moments from Our Workshops
A look inside the sessions where participants learn to reach their customers through digital marketing.
Who This Is For
This workshop is built for people who know they need to market their business online but are not sure where to start.
Small Business Owners
You run a local business in Metro Vancouver and want to show up when customers search online — but you have never done digital marketing before.
Service Providers
You offer professional services and need a steady flow of new clients. Word of mouth alone is not enough anymore.
Local Retailers
You have a physical storefront and want to drive more foot traffic through digital channels like search, email, and social media.